It goes without saying that we love a local brand – after all, this area is about as creative as East London gets. But did you know that Leytonstone has its very own online department store, Percy Langley, founded by two local mumpreneurs during the first lockdown?
Well, now you do. And even better, if you’ve never checked it out, the unique E11 store has a forthcoming real-life pop-up at fabulous Leyton High Road gaff Deeney’s (how we’ve missed actually lingering within its cosy walls, eh?)
And this is a local brand with form: specialising in British Design and Innovation, Percy Langley source everything from the best independent designers, makers and brands across the UK. Their unique homeware, such as the famously inspiring David Shrigley Tea Towels, were even featured in The Times.
And they have an extensive collection of gifting and lifestyle products for all ages, from children’s activities to natural beauty and books from independent publishers.
The Leyton pop-up coincides with the launch of Percy Langley’s first slow fashion collection. The collection of limited edition dresses are designed and handmade in London by Minkie (see image below), the leading independent brand sold in Topshop. The focus is on ethical clothing, produced in a sustainable fashion, using only deadstock fabric, and there are only a very small number of each dress available to purchase.
The pop-up also features fine contemporary jewellery by Cara Tonkin and sustainable designer April March, who has won press attention for her fairmined gold and recycled silver pieces. Their eco-home range has also gained a cult following, with beautiful selections of wooden kitchen brushes as well as plastic-free bathroom and cleaning products.
And blokes aren’t left out, either: Percy Langley has also invited The Good Neighbourhood Shop, a sustainably sourced, fair priced menswear brand. As sustainability is at the core of Percy Langley’s business, all products have been selected with conscientious consumerism in mind. It’s about bridging the gap in the market between mass produced fast-fashion and premium design brands.
And as for the name? It’s a combination of the two Leytonstone streets the pair live on. Stylish and pragmatic? You can’t say fairer than that.