Estates East: iconic new colours reflect Leyton’s creative vibe

How Estates 17, 10 and 7 rebranded as Estates East - with a little help from legendary design agency Form

Francis Road is no stranger to business start-ups, from Phlox Books, which celebrates its fifth birthday this month, to the award-winning Morny viennoiserie.

Now, sitting alongside some pretty cool neighbours is another local brand: no longer a start-up, but one enjoying a colourful fresh start – as you may have observed from the distinctive signage. And doesn’t independent estate agents Estates East look super cool in this hand-drawn digital artwork by East London brother-sister artists Tomartacus?

So what’s the story? Well, the brand new design work, unveiled this spring, was created by Paul West and Paula Benson, founders of London design and branding studio Form. They first met agency founder Neil Collins back in 2019 to chat about a rebrand for his trio of estate agencies, Walthamstow-based Estates 17, Leyton’s Estates 10 and Forest Gate’s Estates 7.

Estates East
New colours: Estates East. Photo: SE

Artist and designer Paul West came to Neil’s music-obsessed attention through Form’s design work for bands including Depeche Mode, Everything But The Girl, Elbow, and the rebrand of Abbey Road Studios. Further inspiration came from local icon, Walthamstow alumnus William Morris, which led Neil to the idea of putting his team’s creative and people-focussed spirit at the core of the business.

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“The colours of the new brand are inspired by the bold, creative and ever-evolving community of Leyton, Walthamstow and this unique corner of east London,” says Estates East co-founder Charles Newman, who oversaw the revamp of the Leyton office, aided by brand manager Thomas Murray and design consultant and seniors sales negotiator Ciara Price. This collaborative effort reflects Neil’s ambition for Estates East is to become a mechanism for local young people with the right attitude to succeed.

Estates East
Interior, Estates East. Artwork is ‘A Painting of Two Halves’ by Sarah Emily Porter.

“It’s about being future-focussed and finding the best way forward in a way that works for everyone,” says Thomas. “As Leytonstoner readers know, this is a vibrant part of town, with a diverse mix of properties and attitudes, where anyone with the right idea can find a home to see it flourish.”

But ultimately, as all start-ups come to realise, it isn’t the bold colours that make you stand out from the crowd, it’s being quietly committed to all you do and say.

“Even though buying, selling and changing property is still considered to be one of the top stressors of modern life — it doesn’t need to be,” says Charles. “At the core of everything we do at Estates East are people. We never lose sight of that. It starts with the people in our amazing team and it extends to you. And honestly, you want someone in your corner who gets it, who’ll be fair with you, upfront, helpful and always available.”

“Welcome to our fresh start in Leyton and Leytonstone, and we can’t wait to be part of yours. Call us for a free valuation. Let’s get your new start—on.”

For a free valuation please call 020 8539 4213 or visit 185 Francis Rd, London E10 6NQ. Find out more about Estates East here

This is a sponsored post in association with Estates East. If you’re a North or East London business wanting to access tens of thousands of Londoners across our north and east London newsletters, websites and social media network, please email info@leytonstoner.london or info@londonbelongstome.com

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