If you’re occasionally partial to a little stroll round Westfield – and who isn’t? – be sure to grab the latest copy (Issue 4) of the glossy in-house magazine E20 Journal (tip: there’s a huge rack of copies right outside John Lewis on the top floor).
Inside is a double-page spread on cult Leytonstone hero Hooksmith (disclaimer: written by yours truly) otherwise known as Russell Frost, with beautiful photography by Ollie Radford.
In the interview he tells me what exactly it means to be a letterpress printer, why he changed careers, how he got his unique name, and what he loves about the area.
He also explains how he came across that quirky little spot on Church Lane. “I started selling in different craft fairs like the Crafty Fox, and then moved to Leytonstone in 2012,” he says. “I was looking for a local spot, and this unit had been derelict for five years – it was previously coal cellar, greengrocer, and florist. Now I’ve been here eight years in November.”
For those who have enjoyed browsing the stall on a lazy weekend morning or six, here are a few explanations – in his own words – of some of his favourite, and best-selling, works over the years.
Find the E20 Journal interview in Issue 4 at Westfield while stocks last. Follow Hooksmith @hooksmith, 54 Church Lane E11, shop open weekends and sometimes during the week.