You may remember they were originally moving into Cobber’s Yard, where Curved Brick’s former roastery was located just off Leyton High Road.
But this week E10’s incoming Dreamhouse Records has announced a complete change of mind and will open right on Francis in the recently departed Butterfly Dry Cleaners.
That closure itself is something of a shame, as the owner did a great job with our dry-cleaning, not to mention patching up many a garment (incidentally, other near tailors are to be found on Hainault Road and Leyton High Road).
But yep, from May 28th Strange Brew’s peach-coloured neighbour, where the Jellied Eel pop-up has tables outside in the evening, will be dishing up vinyl and beans.
“We had the opportunity to lease a fantastic shop on and we couldn’t pass up the chance to join all the amazing independent businesses on the best street in East London,” says owner and DJ Jon Clifford. “We’ll be open at 177 Francis Road for coffee and browsing at the end of May, after a pretty speedy refit.”
Jon has been living in Leyton for six years, and played bass guitar and double bass in several bands, as well as DJing. He worked in live music promotion until the pandemic hit.
“The shop will sell new records initially,” he says, “and stock a mix of new releases, back catalogue and reissues, but I haven’t ruled out second-hand in the future. The best thing about running a record shop is filling it with stuff you love, and my tastes are pretty broad.”
He’ll also be serving filter and iced coffee from Good Folk, and savoury and sweet buns from Sunday Bun Day.” Other plans include “booze and events, and hopefully some collabs with other local businesses.”
Dreamhouse opens May 28th at 177a Francis Road E10. Follow @dreamhouseldn for the latest.
Article updated 7th May and 4th June